Retail Therapy, 2018
These still lifes showcase fabricated consumer goods.
In a consumer driven culture, luxury items are the ultimate retail therapy. When you cannot necessarily afford designer products but purchase them anyway, it becomes a rationalized investment in your mind. This need to dress and appear fashionable when you don’t have the money, relieves that insecurity of not having anything which allows fashion to become the only time to prove that you do. You buy into illusion of a lavish lifestyle in an attempt to escape reality, according to a study published by the Journal of Experimental Social Psychology, “low self-esteem is a big factor in whether a person will buy luxury goods that he may not be able to afford. For consumers trapped in institutionalized poverty or those living paycheck to paycheck, a luxury good can go a long way in increasing self-esteem or providing a sense of belonging. This is related to the strong emotions that we attach to expensive material goods.” The clothes and accessories you wear may give the impression of how you are economically doing therefore, feeling a sense of wealth and status through designer items. Fashion can come to be a way to stand out in the crowd and have a unique way of wearing something.